1.Materials and dimensions
We collect the documentation: technical drawings and specifications, CAD files, any available 3D models, reference images, material and fabric samples. We ask for a short description of the desired styling, a mood board or reference images. The more detail we get, the more accurate the photorealistic result and the fewer revisions, especially in close-ups and details. We always point out missing materials before we start work.
Your part: sending the source files.
2.Scope and quote
We agree on the number of views, camera angles, variants and the deadline. You receive a quote with a clearly defined scope, deadline and rules for revisions, together with a draft order or contract.
Your part: approving and signing the order.
3.Modelling and materials
We build the geometry, starting with the key models and finishing with the rest of the scene. We prepare textures for all materials and choose the colours and real-world material properties of the product. At this stage we show you a draft render, so that any discrepancies are caught before we move on to the full scene set-up and rendering.
Your part: approving the draft render.
4.Lighting, framing and rendering
We set up the scene, the lighting, the decorative props and the composition of each shot, and then render the final views. We take care to reproduce colours and textures faithfully, so that the image shows the interior or the rendered object in a photorealistic way.
Your part: nothing.
5.Post-production and delivery
Correction, retouching and preparation of files in the formats and resolutions agreed at the start. Before handing over the finished work, we show you one more draft: this is the last moment for small changes to colours and framing.
Your part: any comments within the agreed revision rounds, and final approval.
What to prepare to get a quote
The minimum is the dimensions and photos or drawings of the object. A CAD file (.dwg) or 3D model from the manufacturer or product engineer (.max, .fbx, .obj, .igs) works best. Reference photos of the materials and product details also help, as does information on where the visualisation will be used: a printed catalogue needs different settings from an online shop. The rule is simple: the more precise the product data we receive, the more accurate and photorealistic the visualisation.
Lead time
It depends on the object and the size of the order. We can produce a packshot of a simple piece of furniture in as little as one working day, but some complex projects can take up to three weeks before we achieve the desired image. For large series or ongoing collaboration we agree a staged schedule. An express turnaround is possible, although naturally at a higher cost.
Revisions
Revisions are a stage that would not exist in an ideal world. We keep mistakes and stylistic misunderstandings to a minimum by consulting you at the right stages of the work. If revisions are needed after all, we manage the work so that there are as few as possible. We discuss the rules with you when preparing the quote, taking the nature of the order into account.
Files and usage rights
As standard we deliver .JPG and .PNG image files (RGB) in the resolution agreed at the start. On request we can supply .TIF files (CMYK or RGB). The author's economic rights (copyright) for use in your brand materials are transferred on acceptance of the work, within the fields of exploitation you require.
What each stage looks like from the workshop side is described in the article How does a 3D visualiser work?
Answers to other common questions can be found in the Frequently asked questions section on the home page.